Some of you have been asking about this opportunity we have with the@NRFfoundation and @QurateRetailGrp. Well… let me tell you a bit more about this!!
In addition to an unprecedented health threat, the rapidly unfolding COVID-19 pandemic is causing social and economic disruptions on a scale not seen since the Second World War. Many businesses like ours are facing high risk of failure during this time of social distancing. The numbers are sadly staggering.
The NRF Foundation and Qurate Retail Group (home to QVC, HSN, and Zulily) have a special relationship with the small business community, and together are helping small businesses weather this storm.
QVC, HSN, and Zulily are providing a visibility platform and other support to 20 small businesses, jointly identified with the NRF Foundation.
These 20 small businesses, including mine, will be given access to production resources, television broadcasts, and digital platforms to share our story with millions of consumers nationwide. (Say WHAT??! We’re going to be on National TV??! Cue all the butterflies!!)
On air, online, and across social channels and streaming services, Qurate Retail Group’s Small Business Spotlight will introduce viewers to the remarkable resilience of these 20 small businesses. From special content on their channels and platforms to our Small Business Spotlight Saturdays on QVC3, viewers will discover these 20 unique small businesses.
In addition, later this spring/summer each business can tap Qurate Retail Group team members for advice on solving a business problem related to COVID-19 through a newly formed virtual mentoring initiative. We are SO excited to utilize these amazing people and their willingness to help mentor us for a short time in order to make our business better!
In short, we are extremely honored to be included in this group of small businesses and we are SO excited to see how the next couple months go!
*hint* We will be letting you know the date and times that we will be on QVC and HSN soon!
We can’t thank you enough for all your support and encouragement during this time! It’s because of YOU that we keep going and we are forever grateful!