Just outside Tekamah, off Highway 75, sits Master's Hand. Susie Robison opened it 12 years ago.
"Everyday we have people coming from Omaha. They just want to support us. Plus, they say we have the best cinnamon rolls, which is probably true," Robison said.
She started out just selling candles. Now she has everything from fudge to fresh flowers. It's a business she built on kindness.
"Mom and the girls here have such a love for people. They adore people and it shows," Robison's daughter, Nicole Lyon, said. "So when bad things happen, it wasn't surprising to me to see how many people show up."
And bad things happen to good people.
"I'm still grieving," Robison said.
Just before Christmas, Robison lost her partner in life and business, her husband.
"After Scott passed away, I told the girls to shut the doors. That's it," she said.
Her employees and her daughter stepped in to run the business. Then the coronavirus pandemic hit, complete with shutdowns and social distancing.
"That was the hardest part for me, losing my staff," she said,
Robison was forced to layoff most of her workers. Then her brother had an idea.
"Cookies. He knew we had a good cookie recipe and we thought to do kits and ship them out," she said.
The cookie kits were a bit hit. Robison had to bring employees back to work to fill the orders. And now they're also making other kits, like chocolate.
"By the middle of the week it had crashed our website because there was so much traffic," Lyon said.
She knows her husband's humor would've helped the situation.
"He'd say, 'OK, we're going live tonight' and wouldn't know what was going to happen. He was hilarious," she said.